Bruce Springsteen did his first commercial, ever, on Super Bowl Sunday. Jeep bought a 2-minute spot in the fourth quarter of Sunday’s game that featured Springsteen, who had never before lent his name or music for a commercial product. In the commercial, The Boss intoned a message of unity, as he turned Jeep’s pitch into the short film, and used the middle of the country—the literal center: a tiny chapel in Lebanon, Kansas—as the metaphorical reconciliation spot for our divided nation.
Amen! I totally agree with you. Without you even mentioning that Bruce could have done this on his own SiriusXM channel and not sold cars while making his statement.
Amen! I totally agree with you. Without you even mentioning that Bruce could have done this on his own SiriusXM channel and not sold cars while making his statement.